Champkids founder Fenella Kim has always loved competition. If Fenella had been an elite athlete, she would have had plenty of venues to display her skills. But Fenella’s skills were the visual arts. Beginning at eight, she entered every coloring and drawing contest she could. With each competition Fenella’s shyness melted away while her inner champion grew.
Fenella earned a few trophies her first year. By 14, she had a table full of trophies – over 200! The media interviewed her and her photo appeared in numerous newspapers. Other kids wanted to be like Fenella – a winner, a champion!
Fast forward. Fenella is awarded a full scholarship for an electric power engineering degree, a scholarship to Harvard Business School’s Executive Program, is a successful entrepreneur on her second thriving company, and the mother to Allena and Branson. Inspired by her mom’s early stories and newspaper clippings, Allena enters a local coloring contest to win a gift card. But there’s no response from the sponsoring company – not for days, not for weeks!
Seeing an opportunity to foster creativity and competition in children and teens, Fenella (with the strong encouragement of Allena!) launches Champkids. Now the newest generation of budding artists has a rewarding outlet for their talents. They can have the same sense of accomplishment, pride, and fun that bolstered Fenella to enormous success.